Ep. 84: Craft a Killer Lead Magnet Workshop // Uncut Summer Series

Want the course version? Click here.

Join my Meetup group to be the first to get event notifications.

Curious how to generate 200 new leads in just a week? Join me, Sarah Noel Block, on this episode of Tiny Marketing as we unlock the secrets to crafting irresistible lead magnets, specifically tailored for B2B companies with small marketing teams. Discover how to identify and tackle the unique challenges these companies face, such as limited time and resources, by exploring a range of lead magnet options from PDFs to quizzes. I share real-life successes and pivotal advice on choosing the right format based on your audience's preferences, all while leveraging existing content and analytics to guide your strategy.

We'll also dive deep into advanced strategies for leveraging existing content and audience engagement, inspired by Alex Hermesi's Kindle ebooks approach. Learn the power of tools like Google Search Console and ChatGPT to identify top-performing content and common customer queries. I'll share practical tips for conducting surveys and scheduling connection calls with past clients to gain deeper insights. Finally, we'll cover essential techniques for delivering and promoting your lead magnets using platforms like Flodesk and Mailchimp. Automate email delivery, segment your audience, and create targeted offers to ensure marketing success and generate consistent passive leads. Tune in for a jam-packed session of actionable strategies tailor-made for small B2B marketing teams!