Summer School 7: Negotiating and the empathetic nibble
Aug 23, 2023
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Learn negotiation tactics and strategies for getting the best deal without being a jerk. Explore real-life examples, including a hostage negotiator buying a car and a passenger successfully negotiating with an airline. Discover the power of starting with a low offer and the art of asking for more. Understand the importance of empathy and alternatives in negotiations. Dive into the fascinating negotiation between Marvel and Sony regarding the rights to Spider-Man movies.
Negotiations require thorough research, understanding alternatives, and strategic use of empathy and assertiveness.
Think beyond monetary terms and identify additional items that hold value for both parties in negotiations.
Deep dives
Negotiations: The Art of Give and Take
Negotiations are an integral part of life, whether it's selling a company, boosting your salary, or even deciding who does the dishes. The key to successful negotiations lies in preparation and mindset. Good negotiators know the importance of being well-prepared and understanding that negotiations can be a win-win situation. By focusing on interests rather than positions, negotiators can find creative solutions that benefit both parties. Successful negotiations also involve leveraging alternative options, or BATNAs, to create leverage and maintain a sense of power. Additionally, effective negotiators recognize the value of growing the pie by exploring additional issues and finding areas of shared interest. Overall, negotiations require a combination of research, empathy, assertiveness, and a focus on mutual gains.
Case Study: Negotiating a Good Deal on a Car
In a case study involving an FBI hostage negotiator buying a car, several negotiation tactics were employed to secure a favorable deal. The negotiator started with a low offer to test the seller's willingness to negotiate. In response, the seller walked away but eventually made a counter offer. Rather than meeting in the middle, the negotiator maintained a firm position and used disarming empathy to express appreciation while declining the offer. This left the seller with no room to further negotiate and ultimately led to a more favorable price. The key takeaways from this case study include conducting thorough research, understanding alternatives, and strategically using empathy and assertiveness to secure a favorable outcome.
Getting More Benefits in Negotiations: Airline Bumping
Negotiations can extend beyond monetary negotiations, as demonstrated in the case study of airline bumping. A passenger faced with a flight delay opportunity used negotiation tactics to secure additional benefits. The passenger started by accepting the airline's initial offer of a voucher towards future flights. However, the passenger went further by asking for additional perks such as a first-class seat, a hotel stay, dinner, and a car service. This tactic, known as the nibble, involves asking for small extras after reaching a general agreement. By focusing on deliverables that had low cost to the airline but high value for the passenger, a more favorable deal was achieved. The key lesson here is to think beyond monetary terms and identify additional items that hold value for both parties.
Spider-Man Negotiation: Enlarging the Pie
The negotiation between Marvel and Sony over the rights to Spider-Man serves as an example of enlarging the pie and satisfying underlying interests. Marvel, eager to reunite Spider-Man with the Avengers, proposed a deal to Sony. Instead of focusing solely on profit-sharing percentages, they emphasized collaboration and co-parenting of the character. Marvel agreed to receive only 5% of the profit, while Sony retained 95%. This deal allowed Spider-Man to appear in Marvel's blockbuster movies, bolstering his popularity. By considering shared interests and finding alternative solutions, the negotiation reached a successful outcome for both parties. The key takeaways from this negotiation include expanding the negotiation scope and exploring ways to satisfy underlying interests.
How do you get the best deal? How do you know you're getting the best deal? Whether you're talking down the price of a car or talking up your salary, you don't have to be a jerk to get what you want. Negotiations can be win-win – if you know what to ask for and how to grow the pie.
We have three stories in today's episode about how to negotiate tactically. First, a hostage negotiator tries to buy a car. Will he get far? Then, one man's encounter at the airline ticket booth may inform how you respond to your next job offer. Finally, how to avoid a food fight and make a deal that benefits everybody.
We'll learn about something called BATNA, or best alternative to a negotiated agreement, which can tell you when to stand firm and when to walk away. We'll find out how to shift our thinking about what success can look like in a negotiation, and shift your counterpart's thinking too.
Come learn the techniques of expert negotiators in the penultimate episode of Planet Money Summer School, MBA edition. Next week: Graduation! So, you have one week to negotiate the cost of your cap and gown.
Our Summer School series is hosted by Robert Smith and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by our executive producer, Alex Goldmark, and engineered by James Willetts. The show was fact-checked by Sierra Juarez.