Nudgetalk RADIO
#31 - Robert West - What really motivates us?
Dec 9, 2020
Robert West, Professor of Health Psychology at University College London discusses what really motivates us. Topics include integrating diverse topics in motivation, the debate on e-cigarettes and public health, techniques for justifying actions and avoiding guilt, behavior change projects and AI analysis, genetic predispositions and motivation, and building perspective and understanding priorities.
56:59
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Quick takeaways
- Having a sense of control and choice greatly influences our motivation in shaping our behavior.
- The COMB model, developed by the UCL Centre for Behavior Change, effectively promotes healthy behaviors and behavior change through considering capability, opportunity, and motivation.
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Main Idea 1
Motivation is an important component of behavior and can significantly influence our actions. It is essential to have a sense of control and choice over our actions as this can greatly influence our motivation. Robert West, an expert in motivation, emphasizes the importance of having a sense of choice and control in influencing behavior.
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