More 2 Marketing Podcast - Expert advice on marketing, product and all things business The ultimate guide to influencer marketing with Lucy Banks
The ultimate guide to influencer marketing with Lucy Banks In this podcast, we talk to Lucy Banks, a former corporate banker, transitioned into the adult industry by leveraging OnlyFans, which initially faced societal stigma but ultimately provided financial independence and flexibility. She founded 1 Million Building Media, Australia's first PR and talent management agency for adult content creators, and has since become a successful entrepreneur and mentor, reaching a $1 million milestone within four years. The discussion covers the evolving landscape of influencer marketing, including the impact of COVID-19, the rise of micro-influencers, and the shift towards more relatable content. They explore strategies for OnlyFans creators transitioning to other careers and the significance of building genuine connections with audiences through user generated content and strategic partnerships.
Lucy Banks
Lucy built a six-figure career as an OnlyFans creator, navigating the highs, the challenges, and the complexities of the industry. After four years of grinding to become one of Australia's top creators - Lucy saw the massive gap in PR, marketing, and brand strategy for adult industry creators, and I knew I could change the game.
Million Billion Media is Australia’s first-ever PR agency specialising in OnlyFans creators, influencers, and brands in the adult industry. They have pioneers in this space, helping creators get mainstream media coverage, build powerful personal brands, and scale their businesses beyond a single platform.
She has helped secure major media placements, built long-term monetisation strategies, and helped creators move from content-driven income to full-fledged business ownership. If you’re ready to transform your brand, scale your audience, and secure your future, we're your team.
https://www.linkedin.com/in/lucybanksmbm/
https://www.linkedin.com/company/million-billion-media/
Learn more at:
Website - https://millionbillionmedia.com/
Podcast - https://millionbillionmedia.com/podcast/
Podcast Professional Attention Seekers - https://open.spotify.com/show/0qc3WbC2ISRyZw5WajQMnh?si=ba56678ee2964fb8
Visit @more2marketing www.more2marketing.com
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.