Instagram Broadcast Channels: Worth It For Your Business?

I tried out Instagram broadcast channels, so you don't have to, and here's what you need to know.

Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that's constantly evolving–for better or worse.

Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners?

Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it's a social media feature worth adding to your task list.

In this episode of the podcast, I talk about:

• Instagram's Midlife Crisis
• When NOT to try new features
• The broadcast group chat vibe
• The pros and cons of broadcast channels
• Notification overload
• Four IG broadcast strategies for businesses

…And More!

This Episode Was Made Possible By:

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Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249