The Level Up English Podcast #333 How Adverts Use English to Catch Your Attention
Jul 16, 2025
Dive into the clever world of advertising language and discover what makes slogans stick in our minds. Explore how wordplay, oxymorons, and alliteration create excitement around brands. Learn how British and American English shape advertising strategies differently. Uncover how memorable phrases challenge our expectations and leave a lasting impact. The conversation also touches on the evolution of advertising in today's digital landscape and the importance of engaging communication in maintaining audience interest.
AI Snips
Chapters
Transcript
Episode notes
Balancing Promotional Plugs
- Use the phrase "to plug" when promoting your product or service in media or conversations.
- Balance how often you plug your work to avoid annoying listeners while sharing valuable content.
Understanding Buzz and Hype
- "Buzz" and "hype" describe excitement and attention around products or events, often built with marketing.
- Buzz often comes from social activity, while hype is built anticipation before launch or release.
Clever Wordplay in Slogan
- Dollar Shave Club's slogan "Shave time, shave money" cleverly uses a play on words with "shave" meaning both grooming and saving time/money.
- This makes the slogan memorable, highlighting time-saving and cost-saving benefits simultaneously.