#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth.

(Original Air Date - 3/25/24)

What we discuss with Andy:

+ The Journey of PPC Pitbulls: From Start-Up to Niche Mastery

+ Unlocking the Secrets to Profitable Paid Ads

+ Laying the Foundation: Steps to Start with Paid Ads

+ Common Pitfalls in Paid Advertising and How to Avoid Them

+ The Art of Measurement: The Key to Ad Success

+ Choosing the Right Time for Paid Advertising

+ Google vs. Meta: Where to Invest Your Ad Budget

+ Maximizing Your Ad Budget: Strategies for New Businesses

+ The Importance of Consistency and Measurement in Ads

+ Navigating the Complex World of Keyword Bidding

+ The Myth of Ranking Number One on Google

+ Choosing the Right Platform for E-commerce Success

+ Finding the Right Agency: Questions to Ask

Links and resources from this episode:

PPCPitbulls.com

Semrush

ChatGPT

Thank you, Andy!

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