The Marketer's Journey CONEX S12: An Expert's Guide to Successful Marketing Personalization
Aug 19, 2019
31:14
Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization.
Special thanks to our sponsors:
In This Episode
- Why over-digitization can be an obstacle to authentic relationship building.
- The most common pitfalls Tyler sees in marketing personalization.
- Why common surface-level personalization strategies no longer cut it for today's savvy customers.
- Examples of how Vidyard gets personal in their marketing.
- When to buckle down and educate versus when to showcase your brand's human side.
- Secrets to successful one-to-one video marketing.
Resources
- Get the free Content Experience Report here.
- Stay connected with your email subscribers using Emma.
- Learn more about customer relationship building in Vidyard's series Creating Connections.
- Get more video marketing insights from the experts at Vidyard in the Video in Focus series.
- Catch us at Conex, August 20th to 22nd in Toronto!