Ep 2 | Why Is It Important To Be Authentic | With Dexter Washington

For Episode 2, my guest is Dexter Washigton, founder of Crafted Studio. In today’s episode we talk about:

1) Trying every new strategy I came across versus being myself authentically, posting and talking about the results and letting the work speak for itself.

2) Not vetting people well enough and finding not only someone with good work and strong skills -- but a finding a good personality fit that meshes with our culture.

3) Focusing too much on getting larger clients versus ones with a reasonable deadline, personality fit, and if it's a project we'd actually like to work on.

The biggest lesson from this episode is that the big jobs don't always equal the most satisfaction. There is the most red tape, the most people that have to see the final designs before the project gets signed off, marketing teams to deal with which might derail your designs. It's not all sunshine and roses when you get larger clients basically. Often, people want clients with recognisable logos on their website in order to get more large companies to hire them but is that the rabbit hole you really want to go down? As Dexter mentions, the larger clients can come with a ton of baggage for lack of a better term. Larger clients often get payments late, the timelines are unreasonable, and the list goes on and on.

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