Apptivate: App Marketing Explained Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)
Saadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences, among others, taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fueling her success in the mobile industry. In this Women in Mobile episode, Saadi shares how to overcome impostor syndrome, what makes a good manager, how to attract and hire top talent, and all the reasons she’s excited to be working in mobile right now.
Singular is a next-gen mobile measurement partner and thought leader in SKAdNetwork. Singular’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without any required SDKs. Prior to her role at Singular, Saadi was the Product Marketing Manager at Kenshoo.
Questions Saadi Answered in this Episode:
- How did you get to where you are today?
- How did you build the confidence to start asking questions and speaking up?
- How did you transition into a management role?
- How did you attract top talent and scale your team?
- What are you most excited about in our industry?
- Any resources you recommend?
Timestamp:
- 1:31 Saadi’s story
- 9:00 Overcoming impostor syndrome
- 15:40 Leaning into being new to the industry
- 17:27 What makes a good manager?
- 23:44 Attracting and hiring top talent
- 34:07 Disruption, competitors, and opportunities
- 38:46 More women in mobile marketing
- 43:51 Resources
Quotes:
(8:59-9:17) “I think being a really young immigrant, I learned how to assimilate. The feeling of feeling unfamiliar is familiar to me. I was facing what a lot of young professionals face, which is impostor syndrome.”
(11:38-11:58) “One thing that I learned to [help me] overcome the impostor syndrome or my lack of technical background now that I worked in AdTech was letting myself be comfortable in asking questions and being vulnerable by explaining that I don’t understand this concept – can you explain it to me? That was really life-changing for me.”
(12:48-3:09) “Being comfortable asking questions and being resourceful is a part of being a successful worker and growing professionally. It’s not a sign of weakness. Overcoming that mental misunderstanding or that misperception that, ‘Oh asking a lot of questions means I don't know what I’m talking about.’ Quite the opposite. Asking a lot of questions means I’m trying to become an expert at this.”