The Hustle Daily Show
What the heck is ‘Summerween’ and why is it viral?
Jul 11, 2024
Discover the viral trend of celebrating 'Summerween' with Halloween in summer, impacting retailers and horror enthusiasts. Explore the reasons behind this early Halloween craze and its influence on social media, horror movies, and brands.
13:39
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Quick takeaways
- Summerween trend is popularized by retailers releasing Halloween collections early.
- Social media and horror movie screenings contribute to the rise of Summerween culture in the summer season.
Deep dives
Summerween Trend Origins from Gravity Falls
Summerween, a trend of celebrating Halloween in the summer, originated from an animated show called Gravity Falls where they carve Jack-o-melons out of watermelons. The holiday gained popularity and went viral, leading to people embracing the concept of Summerween.
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