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What the heck is ‘Summerween’ and why is it viral?

The Hustle Daily Show

CHAPTER

Exploring the Trend of 'Summerween' and its Influence on Horror Movies and Brands

This chapter delves into the emerging trend of 'Summerween,' where people celebrate Halloween during the summer, and how this trend is impacting social media and influencing companies to release Halloween-themed products early. The episode also explores the connection between horror movies and summer, highlighting successful horror films set in the summertime and opportunities for product brands to capitalize on this trend with summer Halloween activations.

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