Growing up, he was always the youngest kid on the team, fighting for a place on the field. And now he has 18,000 hours under his belt working with the most elite athletes on the planet, helping them achieve their most ambitious goals.

How did a farm boy from Alberta Canada become a consultant for clients like Real Madrid, PGA, NBA, and top leaders in entrepreneurship? 

In this episode of HawkeTalk, Erik catches up with Todd Herman, Co-Founder of upcoach.com and Author of The Alter Ego Effect, to talk about how he developed his career around helping elite performers become more resilient, creative, confident and courageous.

They also talked about:

- Why he wants more conflict in his life.

- What it was like apprenticing for Harvey Dorfman.

- Why he believes in changing identity over changing beliefs.

- What he’s creating next.For more interviews like this one, subscribe to HawkeTalk on Apple Podcasts, Spotify, or wherever you listen to podcasts! 

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