The Game with Alex Hormozi 8. The Three Levers of CFA | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover the 'Three Levers of CFA' that can supercharge your business growth. Learn how to acquire more customers and boost their lifetime value while lowering acquisition costs. Alex breaks down customer acquisition metrics and illustrates them with engaging examples. He also reveals the significance of reducing the payback period for faster cash flow, emphasizing that these strategies are essential for rapid expansion. Gain valuable insights on turning lessons learned from setbacks into a roadmap for success!
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Three Levers Drive Business Growth
- Business growth comes from more customers or higher value per customer.
- Adding speed as a third variable lets you achieve all three simultaneously.
Lower Your CAC Deliberately
- Lower customer acquisition cost (CAC) to get more customers affordably.
- Calculate CAC by dividing advertising and sales spend by new customers acquired.
Content Spend Example For CAC
- Alex gives a concrete content example showing CAC math with a $10,000 producer.
- The example shows $10,000 spend for 10 customers yields $1,000 CAC per customer.