OnePath Podcast The Viral Blueprint for Muslim Content Creators | The Sunnah Guy
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Oct 24, 2025 Shoaib Hussain, known as 'The Sunnah Guy,' is a dynamic content creator with over 2.9 million followers, renowned for his engaging Islamic reminders and films. In this conversation, he reveals how a personal message from Sheikh Bilal sparked his journey in dawah. Shoaib shares his creative process, including how he generates viral content with emotional resonance. He discusses the importance of connecting with a universal audience, emphasizing authenticity and kindness over chasing views. Ultimately, he highlights making people feel valued as a crucial aspect of effective da'wah.
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A Single Message Changed A Life
- Shoaib cried when he received a short video message from Sheikh Bilal Assad during a low point in his faith.
- That small gesture became the spark that propelled his return to Islam and long-term dawa work.
Doubts Can Lead To Spiritual Depth
- Intellectual doubts pushed Shoaib into sincere sujood and strengthened his relationship with Allah.
- He calls that humble connection the greatest gift and remedy for existential crises.
From Street Dawa To Making Islamic Films
- Shoaib began with street dawa, local community building and produced the UK-based Islamic film Last Chance.
- He learned filming, editing and full production by doing the entire movie lifecycle himself.