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The Object-Oriented UX Podcast
046 - (ORCA Series #3) - CTA Disco
Sep 14, 2023
In this podcast, the host discusses the importance of objects in understanding a system and provides 8 tips for CTA discovery. They emphasize the need for clear object definitions and highlight how it impacts the design process. The podcast also explores the role of research and interaction design, the importance of defining concepts, and the process of CTA discovery.
45:06
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Quick takeaways
- The importance of starting with defining objects before exploring CTAs in the OUX process.
- The value of conducting a one-hour CTA matrix workshop to involve teams in the OUX methodology.
Deep dives
Importance of Object-Oriented User Experiences (OUX)
This podcast episode explores the importance of object-oriented user experiences (OUX) and how it can help tackle complexity in design. OUX combines the roles of information architect, business analyst, facilitator, and UX strategist to create intuitive and future-proof user experiences. The episode discusses the Worka process, which stands for Object, Relationships, CTAs (Calls to Action), and Attributes, and emphasizes the significance of starting with defining objects before exploring CTAs. It highlights the need to define roles instead of personas in the CT matrix and suggests categorizing CTAs as strong and weak. The episode also recommends organizing a one-hour CTA matrix workshop to introduce teams to the OUX methodology.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode