Copywriters Podcast Building Anticipation, With Brenna McGowan
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Dec 30, 2024 Brenna McGowan, a master of pre-launch techniques, shares her insights on Anticipation Marketing™, a powerful tool for generating trust and excitement before a product launch. She emphasizes the importance of understanding your audience's needs and creating curiosity through strategies like open loops. Brenna also discusses how to build relationships to enhance engagement and ensure your prospects feel ready and eager to buy. Her approach not only captivates potential customers but also simplifies the sales process for effortless conversions.
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Anticipation Marketing Defined
- Anticipation marketing builds excitement and buzz, preparing the audience for a future offer.
- It primes the audience, shifts perspectives, and creates desire, fostering trust and engagement.
Overt Anticipation Marketing
- Use overt anticipation marketing by informing your audience about upcoming offers or seeking their opinions.
- Involve them in decision-making; for example, ask about preferred product features or bonus content.
Building Audience Buy-In
- Involve your audience in superficial product creation decisions, like choosing a title or cover.
- This creates buy-in and makes them more likely to purchase because they feel invested.
