Bootstrapping Success with Retention.com

Adam Robinson shares insights into the successful journey of his company, Retention.com, which he bootstrapped to $22 million in revenue since its launch in November 2019. Initially starting as a B2C operation under the name Get Emails, Robinson made a strategic pivot to B2B, which has significantly enhanced revenue generation. By maintaining a small team of just six employees, the company managed to achieve an impressive revenue per employee of $2 million while keeping operational costs low. This scaling approach demonstrates the potential of focused growth without the need for external funding, as Robinson relied solely on profits to fund his expansion initiatives.