The Podcasters Podcast Podcast Growth Strategies for Video Launch and Sponsorships | Community Q&A
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Ash and Kane answer questions from their podcasting community. They talk about how to manage a video launch of an existing podcast, approaching sponsors and the best time to interview top guests when launching your podcast.
KEY TAKEAWAYS
- If you want to launch a YouTube channel and you already have an established podcast, focus on your existing community and ways you can directly direct them to your channel when it launches for engagement.
- After the initial support, don’t feel like you need to push your audio audience into your videos. If you are trying to move/convert audiences instead focus on your social following.
- When looking for sponsorship, work backwards. Who do you think would sponsor your podcast and what would they be looking for?
- Brands don’t always recognise how valuable podcast audiences are and how engaged they are with the host but you can use stats to back this up when pitching.
- If you get a big name guest, don’t question it, just take the opportunity and interview them. Don’t put it off or mess them around and wait until you feel you are more ‘established’.
BEST MOMENTS
"I don’t watch podcasts, I listen to podcasts and there’s people that do the opposite”
“Tiktok to YouTube probably works better than Tiktok to audio”
“I know I have a valuable audience, I know they trust what I say, I know they’ll buy what I tell them to buy”
“You’ll have high growth between episodes 1 and 10, in your ability”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk