This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Seok Kang
Youtube: https://youtu.be/czpeEt6lnvw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:35 The Popularity of Cat Games and Low CPIs
05:10 Overview of Office Cat and Its Success
07:08 Unique Mechanics and Gameplay of Office Cat
17:16 The Absence of a Reset Mechanic and Player Retention
23:56 Cleverly Placed Ads in Office Cat
33:46 The Revenue Breakdown of Office Cat
41:12 Maximizing Revenue with In-App Purchases
45:27 Driving Additional Purchases with Ad Removal
53:17 Monetizing Loading Screens
56:42 Balancing Revenue and User Experience
01:09:16 Understanding Retention Rates
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Seok Kang
CPO @ Treeplla
https://www.linkedin.com/in/seok-kang-321995287/
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Takeaways
Office Cat, developed by Treeplla, is a successful cat-themed tycoon game with unique mechanics.
The game does not have a reset mechanic, reducing player frustration and dropout rates.
Office Cat features a secondary loop with a factory and production puzzles, a rich index to increase 'rich cat' status, and various management mechanics.
The game has cleverly placed ads, including a rewarded ad for offline earnings, a lucky wheel, and a legendary chairman offer.
The ad revenue from Office Cat is estimated to be around 30% of the total revenue. Office Cats generates the majority of its revenue from in-app purchases (IAP) rather than ads.
The team experiments with different ways to promote the permanent ad removal option, offering it at a discount for a limited time.
Users who purchase the ad removal option are more likely to make additional purchases in the game.
The game has a small UA team and produces a variety of creatives, including playables and videos, with no set schedule.
The retention rate for Office Cats is 35% on day 1 and 5% on day 30.
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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