How’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?To do that, you’ll have to drill down into content marketing.
In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins. What we talked about:
- Hire the will, teach the skill
- How to bring the buyer in to your content marketing approach
- Going all in on content
- Not waiting for a big vacation but making the weekends meaningful
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
The Marketer's Journey