The Data Behind Great Advertising | Les Binet Interview

The Data Behind Great Advertising | Les Binet Interview
What’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.
Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not guesswork.
The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust.
📌 In this episode:
– The 60/40 rule in marketing
– Brand building vs performance marketing
– The Double Jeopardy rule explaineda
– Why most marketers misuse data
– How Les Binet uses physics, psychology, and economics in advertising
– The truth about marketing ROI