Tank Talks By Ripple Ventures Anton von Rueden of BoostedCommerce.com on The Future of E-Commerce & The FBA Roll-Up Strategy
There’s a lot of talk about who will be able to compete with Amazon and Shopify post pandemic. Our guest today, Anton von Rueden, and his team at Boosted Commerce are looking at Amazon and Shopify as the OS for ecommerce, to see who is succeeding and then buying those winners and helping grow them through efficiencies and internal operating systems.
Anton’s Background:Anton von Rueden is currently Boosted Commerce’s President & COO. He began his career in Germany in 1999, joining a small startup that would become eBay Germany. At eBay, Anton managed marketing, built eBay’s European Customer Service Center, and then, as Managing Director, established eBay’s business teams in Austria and Switzerland.
In 2012 he co-founded Carfrogger and led the company as CEO until the successful completion of a merger in 2014. Anton subsequently joined TechStyle Fashion Group as General Manager of Global Customer Service before relocating from Berlin to El Segundo to serve as Chief Operating Officer, overseeing all Global Operations. Anton also serves on the Advisory Boards of the Los Angeles Kings and Sondors Network.
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In this episode we discuss:
03:37 Anton’s journey to Boosted commerce05:26 How Boosted looks for acquisition targets06:57 What “Fifth Ave Placement” means on Amazon08:29 Why they focus on CPG and personal care products09:53 The purchase criteria Boosted11:26 Advice to new sellers on Amazon14:19 The truth about competition from Amazon Basics15:56 Do buyers even know who they are buying from17:39 The registration and verification process on Amazon’s side19:38 The future of Amazon merchants20:38 The future of brick and mortar commerce22:47 How distribution will help shape commerce24:26 Boosted’s edge in the FBA rollup market27:15 The onboarding process28:15 The software Boosted Commerce uses to gain edge30:03 Third-party addons to make Shopify closer to the Amazon experience31:19 How consumer habits can evolve over time32:33 Instagram and other social shopping platforms33:29 Livestream shopping and video ads on Amazon35:10 The pandemic’s effect on Boosted Commerce’s operations37:00 Thoughts on supply chain globalization39:28 What North Americans should know about the German tech scene41:28 The tech ecosystem in Miami
Books Anton Recommends:
Traction: Get a Grip on Your Business by Gino Whitman
Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution by Robert Chesnut
Rebooting Work: Transform How You Work in the Age of Entrepreneurship by Maynard Web and Carlye Adler
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