#387 - Branding, Light Sabers, and Product Development

Nov 20, 2024

43:31

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In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out)

Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies.

I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace.

In This Episode:

[00:15] Introducing Ian Peterman

[03:35] Back story of how Ian got into branding.

[06:40] Learning computer aided design programs

[08:00] The designing process.

[16:00] Star Wars and stuffs

[24:00] Step by step through branding

[34:40] Trademark, Intellectual Property

Guest Links and References:

Website/Podcast: https://petermanfirm.com/

Linkedin : https://www.linkedin.com/in/ianpeterman/