186. Dave Long, Co-founder & CEO of Orangetheory Fitness

Today, I’m joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a HIIT-based boutique studio franchise.

Founded in 2010, Orangetheory’s science-backed, heart rate-based workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international community, OTF has opened over 1.5K studios in 25+ countries.

In this episode, we discuss the company’s tech-driven approach to interval training, Dave talks about getting back into growth mode post pandemic, and we explore the potential for healthcare-prescribed group fitness.

In this episode, you’ll learn:

• How Dave and team build product and community by taking classes themselves • Why new class concepts are part of the brand’s strategy • How Orangetheory is laying the framework for movement as medicine

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Chapters: (00:00) Introduction (01:37) Orangetheory’s current state (03:25) Orangetheory’s franchises (06:40) Post-pandemic experience and growth strategy (10:07) Building product and community by taking classes (12:32) Marketing strategies (17:14) Hybrid fitness sentiment (21:06) Creating and executing new class concepts (27:50) Personalizing members experience to reach their goals (30:31) Future growth plans (33:09) Conclusion