The Influencer Podcast How this Creator Authentically Scaled to Success with Brand Deals
Welcome back friends! In today's episode, we're diving into the incredible journey of Taryn Newton. From a fashion-focused blogger and mother of two to a powerhouse of influence with a burgeoning six-figure content creation business, Taryn joins us to share the highs and lows of monetizing her passion while balancing her roles as an HR leader and devoted mom.
In this candid conversation, Taryn reveals how she embraced her authentic self to forge genuine connections with her audience, transforming her blog from making $0 in 2017 to a thriving, revenue-generating platform. She also shares her personal experience with "Pitch It Perfect”, which catapulted Taryn into success by refining her pitch to brands and tripling her income, surpassing her six-figure corporate salary.
Join us as Taryn unpacks the essence of influence, opens up about the growing pains of expanding her team, and inspires us with her drive to turn her blogging dreams into awe-inspiring reality.
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KEY POINTS:
04:33 Authentically monetizing & prioritizing influence and connections.
07:44 Embracing storytelling, authenticity, and connection in content.
13:16 Balancing brand appeal while engaging with your audience.
18:45 Overcoming fear of investing in business growth.
25:28 Simplified foundational steps stand the test of time.
31:10 Balancing career, blog, and personal fulfillment.
34:36 Community provides valuable student examples and support.
40:59 Balancing work, family and making an impact.
QUOTABLES:
“I'm very honest with brands up front to let them know that I have to be myself and I have to do storytelling captions because people would want to work with me and convert on any products when they feel that they're invested in it."
— Taryn Newton
“I also had to get consistent because a lot of times people like the idea of myself included, where I wanted to be this blogger, successful blogger, but I wasn't really putting the time in and I wasn't doing everything I needed to do in order to have a successful blog.”
— Taryn Newton
“When I applied that pitch foundation, your elevator pitch, I was getting responses from brands, and that was my biggest thing. Even when they weren't always yeses, I was getting them to at least notice me and say, even if it's not right now, it's later.”
— Taryn Newton
GUEST RESOURCES:
IG | @tarynnewton
RESOURCES:
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