Sequence Over Strategy Aligning Marketing and Growth
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Aug 1, 2024 In this engaging discussion, Michelle Warner, a business designer and strategist known for her expertise in marketing strategy and bootcamp teaching, shares insights on her evolving approach to marketing. She delves into the crucial distinction between relationship marketing and traffic marketing, emphasizing the need to align your strategies with your business goals. Listeners will discover how she balances deep connections with the necessity of reaching larger audiences while promoting her new bootcamps. Michelle also highlights her role in the 'Make Marketing Suck Less' summit.
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Marketing Continuum Matters
- Marketing exists on a continuum from relationship-focused to traffic-focused strategies.
- Place every strategy on that line to see how it aligns with your goals.
Match Marketing To Product Mix
- Align your marketing with your product: high-touch offers need relationship marketing, mass offers need traffic marketing.
- Avoid mixing strategies that don't match your product mix to reduce noise and inefficiency.
Bootcamp Discovery And Shift
- Michelle shares she mainly did one-on-one work for a decade and created a course called Networking That Pays.
- She experimented with a bootcamp format, loved it, and decided to scale it up to many more offerings.