The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and Life CVO Evangelist Valentin Radu Shares How To Increase Profits And Growth Through Proven Strategies (#305)
“Be kind to yourself as you’re more valuable than you think.” - Valentin Radu
Valentin Radu, a CVO Evangelist and the founder of OmniConvert shares his insights on the importance of customer lifetime value and customer value optimization in growth and profitability. Discussing the shortcomings in most businesses' data-based decision-making processes, Radu underscores the necessity of thoughtful customer research and segmentation. He also delves into properly structured acquisition and retention strategies, and the deployment of effective referral programs to convert one-time buyers into lifetime customers.
02:12 The Value of Existing Customers
02:38 Interview with Valentin Radu
02:49 Valentin Radu's Entrepreneurial Journey
03:26 The Importance of Customer Value Optimization
03:57 The Power of Data-Driven Decisions
05:26 Understanding Your Customers' Needs
06:24 The Importance of Customer Research
08:30 The Power of Customer Segmentation
22:54 The Importance of Referral Programs
26:33 Turning One-Time Buyers into Lifetime Customers
26:52 The Value of the Customer Value Optimization Methodology
33:53 The Importance of Being Kind to Yourself
36:30 Conclusion and Final Thoughts
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SELECTED LINKS FOR THIS EPISODE
Omniconvert | Bucharest | Facebook
Valentin Radu - Omniconvert | LinkedIn
Book: The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
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