The Art of Selling Online Courses 222 Selling $10K Courses From Podcast Only: How I Do It
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Jan 13, 2026 Kyle Buller, a somatic psychotherapist and co-founder of Psychedelics Today, shares his secrets to selling $10K courses through his podcast. He highlights how long-term content builds trust, making high-ticket sales without pushy tactics. Kyle delves into the importance of authenticity and vulnerability, reflecting on his personal journey after losing a massive social media following. He contrasts the impact of long-form versus short-form content and discusses growing a large email list to nurture leads effectively.
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Body-First Therapy Changes The Frame
- Somatic therapy emphasizes body awareness and bottom-up regulation over purely analytical talk therapy.
- Kyle Buller says somatic literacy reveals stored emotions by tuning into bodily sensations.
Flagship Year-Long Training Scaled Quickly
- Psychedelics Today's flagship Vital program is a year-long cohort with 500+ graduates.
- Kyle recounts it began April 2022 and delivers ~3.5 hours of weekly class time.
Be Vulnerable To Build Trust
- Show up authentically and allow vulnerability to build trust with your audience.
- Kyle Buller recommends being open and messy rather than projecting a polished facade.
