Paris Talks Marketing Narrative Attacks as the New Cybersecurity Threat with Dan Lowden of Blackbird.ai
Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum.
In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what Blackbird calls "narrative attacks"), a serious threat currently facing numerous global organizations.
Our discussion also reveals how a mission to safeguard digital communications from harmful narratives motivated Dan to join the dynamic team at Blackbird.
Dan Lowden has over 20 years of strategic experience at the executive level and leads the marketing efforts for Blackbird AI. Blackbird AI protects organizations from narrative attacks that cause financial and reputational harm.
Dan's work has helped lead to nine successful exits/acquisitions across cybersecurity, cloud computing, mobile commerce, Wi-Fi services, robotics, and mobile computing creating significant value for large enterprise and fast-growth companies.
This episode is a deep dive into understanding modern cybersecurity threats, AI's power in narrative attacks, and how responsive strategies can help businesses effectively tackle these challenges.
--
Links:
https://www.linkedin.com/in/danlowden/
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
--
Timestamps:
00:00 Intro
02:45 Dan's take on a marketing myth-busting
04:57 How Dan has helped companies go through nine successful exits/acquisitions
07:55 Blackbird's marketing team & Dan's career story
15:41 Who is the bad guy in a narrative attack?
23:00 Manipulation & AI
27:20 Illustration of narrative attacks with a real example
34:56 Blackbird.ai, a trailblazer in Narrative Intelligence