Growth In Reverse (Newsletter Growth & Email Marketing)
Behind the Scenes of a Free 30-Day Newsletter Growth Sprint
May 7, 2025
Get an insider's look at a thrilling initiative that drove over 2,600 newsletter signups! Discover how a lucrative $8,000 giveaway fuels engagement and shares insights on combating LinkedIn slump. Delve into the creativity behind structuring prizes to attract a diverse audience and the innovative strategies for boosting referrals. Hear real-time experiments and tactics aimed at enhancing content on Substack and building community connections. Join a vibrant discussion on optimizing welcome emails and maintaining momentum for maximum growth!
35:15
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Quick takeaways
- The '30 Days of Growth' initiative combines daily actionable tips with an appealing giveaway to enhance email list engagement.
- Utilizing a private podcast feed and referral incentives has effectively increased participant interaction and grassroots promotion during the campaign.
Deep dives
Overview of 30 Days of Growth
The initiative called '30 Days of Growth' involves a daily newsletter offering growth tips through a series of cross-promotions with different creators. Participants receive one actionable optimization tip each day aimed at enhancing their email list growth. With approximately 2,600 sign-ups, the excitement around the campaign centers on the potential for broader participation and engagement. The accompanying giveaway features significant prizes, including licenses to various growth tools and newsletter audits, enhancing the initiative's appeal.
