Behind the Scenes of a Free 30-Day Newsletter Growth Sprint
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May 7, 2025
Get an insider's look at a thrilling initiative that drove over 2,600 newsletter signups! Discover how a lucrative $8,000 giveaway fuels engagement and shares insights on combating LinkedIn slump. Delve into the creativity behind structuring prizes to attract a diverse audience and the innovative strategies for boosting referrals. Hear real-time experiments and tactics aimed at enhancing content on Substack and building community connections. Join a vibrant discussion on optimizing welcome emails and maintaining momentum for maximum growth!
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question_answer ANECDOTE
Chenell's 30-Day Growth Launch
Chenell created a 30-day daily newsletter with 30 cross promotions in 30 days.
They offer one growth tip daily with a signup giveaway valued near $10,000.
insights INSIGHT
LinkedIn Engagement Challenges
Chenell noticed LinkedIn engagement dropped significantly, possibly due to post quality or algorithm.
Consistent, quality posting on LinkedIn might be needed to regain engagement.
volunteer_activism ADVICE
Referral Sharing Drives Growth
Referral sharing fuels growth: 9% of signups come from referrals.
The top referrer generated 52 referrals, showing viral potential of giveaway sharing.
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"This might be the most fun I've had growing my newsletter." — Chenell
And here's how Chenell's doing it.
We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more than expected… but can it be even bigger?
In this episode, Chenell & Dylan break down what’s working, what could be better, and where we’re focusing our energy in the back half of the campaign. We get into the growth levers we’ve pulled so far—like cross-promotions, private podcast feeds, and Substack experiments—and brainstorm ways to maximize reach and increase referrals. It’s a total fly-on-the-wall session, so you’ll hear the real-time ideas, dilemmas, and strategies we’re exploring to keep this momentum going.
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
Growth In Reverse (Newsletter Growth & Email Marketing)