The Game with Alex Hormozi How to Turn One Restaurant into a National Brand | Ep 886
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May 15, 2025 A husband and wife team shares their journey from servers to thriving restaurant owners. They discuss strategies for launching their second location and increasing weekday sales. The power of word-of-mouth marketing is highlighted, underlining customer satisfaction as a key to success. Innovative menu tactics and pricing adjustments are explored to boost profitability. Additionally, leveraging local influencers for a successful launch is emphasized. This insightful dialogue reveals actionable steps to transform a local gem into a national brand.
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Founders' Restaurant Journey
- Calvin and Air started their restaurant journey working as busser and server.
- They married and opened Basil& Co, which grew to $3.5M revenue with a loyal customer base.
Product Over Marketing
- The product quality ultimately drives the business success in food.
- Marketing accelerates growth but cannot compensate for a bad product.
Increase Profit with Pricing
- Add a 99-cent price extension to menu items to increase profits by 30%.
- Small pricing tweaks can dramatically boost overall restaurant profitability.