Hands up, who else loves a spot of brand-flavoured navel-gazing?

Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, shall we say, one or two issues. (On the upside, it was a perfect example of Hard Test Easy Life: if you can make something work despite its flaws, you know you might be onto something.) But it was about time we gave things some proper thought.

How naming a company in 20 minutes can haunt you for 2 years
The surprising violence baked into “trigger strategy” (thanks, game theory)
The difference between command, control, and cephalopods
What bees, psychiatric hospitals, and chatGPT have in common

In short, our company is now called Crown & Reach, and our podcast is called Tentacles.

Why? To find out, you'll have to listen...

References:

Hard Test Easy Life https://triggerstrategy.substack.com/p/stop-polishing-turd-products-with
Innovation Tactics Pip Deck https://pipdecks.com/products/innovation-tactics
Dave Kang's Octopus Life https://davekang.substack.com/
Taylorism - Frederick Taylor’s scientific management model
Coherent Heterogeneity, a concept from complexity thinking https://cynefin.io/wiki/Common_fallacies
Children of Time by Adrian Tchaikovsky
Other Minds by Peter Godfrey-Smith
Crown & Reach Website https://crownandreach.com/

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BYP 81 – [Real Talk] Why No One Is Buying Your Products