YouTube prioritizes videos that are enjoyed by the audience and watched for longer durations, serving the viewers rather than pushing content for creators.
Creators can choose whether to have separate channels for different formats or keep everything on one channel, depending on the audience's preferences and the creator's vision for their content.
Deep dives
Understanding the YouTube Algorithm
The YouTube algorithm focuses on understanding audience behavior and preferences. It prioritizes videos that are enjoyed by the audience and watches videos for longer durations. The algorithm ranks videos based on satisfaction and personalized rankings tailored to the viewer's preferences. It's important to remember that YouTube serves the viewers and pulls videos that align with their interests, rather than pushing videos for creators. As creators, we should focus on creating content that resonates with our audience and consider why certain videos may or may not appeal to them.
Multi-Format Content on YouTube
YouTube offers various formats like shorts, podcasts, community posts, and regular long-form videos. Creators have the option to choose whether they want to have separate channels for specific formats or keep everything on one channel, depending on their audience and content. YouTube aims to provide viewers with the content they enjoy, whether it's short form, long form, or podcasts. The decision of having separate channels or keeping it all in one channel depends on the audience's preferences and the creator's vision for their content.
Engaging Shorts Viewers to Watch Long-Form Videos
Getting viewers of shorts to watch long-form videos requires understanding the preferences and behavior of the shorts audience. While some viewers exclusively enjoy shorts, others may watch both shorts and long-form content. If creators want to tap into the shorts-first audience, even if it doesn't directly translate to increased long-form viewership, it can still be worthwhile. YouTube is working on building bridges between different formats to help creators promote their long-form videos to viewers who engage with their shorts. It's important to consider the preferences of the specific audience and experiment to find the right balance.
Ideal Video Length and Considerations
The ideal video length on YouTube is as short as possible while conveying the necessary information or telling the story effectively. In a world with abundant video content and competition for attention, viewers increasingly value concise and engaging videos. It's important to avoid unnecessary filler and keep the video focused on the key points. Experimenting with video lengths and analyzing audience engagement can help creators understand the sweet spot for their content and cater to their viewers' preferences.
In this episode, Sean chats with Rene Ritchie (a YouTube Employee) about how to grow your channel! ****** Join to Get Your First 1K Subs & Earn Your First $1K on YouTube with this FREE Challenge here! 👉 http://Tube1KChallenge.com
This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
