Chris Heller’s insights into the evolution of real estate

This week we are sharing an exclusive conversation recorded live at The Gathering in Scottsdale, this time with the esteemed Chris Heller, current president at OJO and former CEO of Keller Williams. Chris has worn many hats with over 35 years of experience in the real estate industry in multiple leadership and advisory roles under his belt. 

In today’s conversation with Clayton, they talk about OJO’s consumer-facing rebrand to Movoto and their recent acquisition of The LEAD Syndicate to launch Lever, a platform delivering an all-in solution suite for agents. They also talk about anticipated changes on the horion as the commission changes take effect, such as an industry-wide shift of fewer, more experienced agents and a downward trend in commissions.

Here’s a glimpse of what you’ll learn:

• The Lead Syndicate acquisition aims to enhance services for solo agents and provide support in areas such as database management, marketing, and transactions.
• The upcoming changes in the real estate industry will require agents and brokerages to focus on higher-value services and adapt to new market dynamics.
• The industry is likely to see opportunities for consolidation and M&A as companies look to combine resources to navigate the changing landscape.
• The Department of Justice's ongoing scrutiny of the industry and potential consumer impacts should be closely monitored.

Related to this episode:

• Chris Heller | LinkedIn
• OJO acquires The LEAD Syndicate, launches Lever by Movoto | HousingWire
• Movoto
• OJO Labs
• HousingWire | YouTube

Enjoy the episode!

The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.

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