App Growth Roadmap: Which Marketing Channels Work at Each Stage

Dec 13, 2025

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In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.

Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.

Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels.

You will discover:

✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok

✅ How portfolio growth differs from scaling a single app

✅ How to set up your social media channels to fuel app installs

✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage

✅ The #1 mistake founders make when transitioning to paid marketing

Learn More:

Check out:

https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178

Connect with Ben:

https://www.linkedin.com/in/boonya-kitpitak/

You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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