Shared Practices | Your Dental Roadmap through Practice Ownership Practice Under Water with George – Thor Part 1
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Dec 1, 2025 Join the discussion as Thor shares his incredible journey, growing his dental practice from $700K to $2.5M in just four years. Explore the marketing strategies that fueled this patient influx—think engaging reviews and effective mailers. Thrilling insights into staff dynamics arise as Thor navigates hiring an associate and tweaking schedules. Discover the delicate balance between income and lifestyle goals, and unpack the potential for Thor to embrace a pseudo-specialist role. It's a riveting blend of ambition, strategy, and the art of patient care!
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Rapid Growth From Hands-On Ownership
- Thor bought a practice doing $700K in late 2021 and grew it rapidly to $2.5M in four years.
- Growth came from hands-on patient follow-up, reviews, mailers, Google ads, and strong interpersonal rapport.
Actively Cultivate Reviews And Multi-Channel Leads
- Do track and solicit patient reviews and follow up personally when starting a practice.
- Combine mailers, Google ads, and interpersonal rapport to build predictable new patient flow.
Small Marketing Spend Can Scale With Reputation
- Thor scaled new patients from ~5–15/month to ~90/month with a $5k monthly marketing spend.
- High review volume and consistent local Google presence amplified modest ad/mail budgets.
