What Marketing Channel is Really Causing Your Sales?

[00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?

[01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.

[01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.

[02:02] Google Analytics also has multi-channel attribution.

[02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.

[03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.

[04:20] Segment will take your data points and push it to your CRM.

[04:46] That’s all for today!

[04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

What Marketing Channel is Really Causing Your Sales? | Ep. #667