Elevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Head, Digital Shelf, Process Improvement and Last Mile/Emerging Markets)

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? 

What was the process like of selecting your tech partner to help address those challenges? 

How did your team work to create content that would effectively maximize the algorithm across retailers? 

Looking ahead, what are some of the trends or innovations in the digital marketing and content space that you and your team are keeping an eye on? 

With the increased demand for quality content from consumers, what are some of the strategies and tactics that you and your team have implemented to ensure that Kraft Heinz is meeting those expectations?