AI Snips
Chapters
Transcript
Episode notes
From Freelance To Bootstrapped Agency
- Whitney started Echos Marketing as a happy accident after freelancing for a hospitality group and formed an LLC to invoice them.
- She rapidly signed many clients, undercharged, and learned running an agency was messy and bootstrapped.
Charge Your Worth To Scale
- Value your work and price accordingly because undercharging prevents scaling and paying the team.
- Add margin to projects so you can profit, feed the team, and reinvest to win bigger clients.
Hire With A 90-Day Trial
- Hire conservatively and test candidates before committing full-time by using trial periods.
- Ask new hires to work 90 days so you confirm fit, grit, and alignment before offering a permanent role.