How to Be Successful at an Event

An event, honestly, a good event is something where people remember your name. It's not necessarily about how overly branded you are. I would rather somebody walk away feeling great than to me have sold them something or to them. Like if you remember and have a positive experience and associate that with your interaction with somebody, it's so powerful. So for me, it was, it's really that struggle between, hey, look, you also have to make money at this at the end of the day as much as you're getting exposure and branding and awareness,. but you can't lose that site."