Secrets To Scaling Your Ecommerce Brand Ep 407: Scaling via Subscription Box Partnerships With Bryan Marville, Worn Brand
Your products are what create your brand. You always have to believe that your product is different and nurture the relationships that you have built with the customers who already love your brand.
In this episode, Bryan Marville, founder of Worn Brand, talks about how they acquired customers and how they acquired a massive amount of customers with subscription box partnerships. He also shares what is working for them in 2022 when it comes to marketing.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Always believe in your product and improve them.
- Nurture your existing relationship with customers.
- Plan and forecast to be able to send products and discount coupons to customers. This will create a lot of customer relationships.
- Some partners are just looking for crap to put in the box for free. If that’s the case, just eject and get out of there.
- You can pair low-cost CPM with server-side analytics to get interesting audience insights.
- Understanding the journey is where you are going to start optimizing your spending.
- Have a product that people want to come back and buy a second time and create variants of that product that will continue to do that.
- If you are starting over with new relationships with customers, you are going backward.
Recommended Tool:
Varos https://www.varos.com
Recommended Podcast:
SmartLess Podcast
https://podcasts.apple.com/ph/podcast/smartless/id1521578868
https://open.spotify.com/show/0Yzd0g8NYmn27k2HFNplv7
Today’s Guest:
Brian Marville is the founder of Worn Brand.
Worn Brand is a brand of high-quality socks with innovative features designed for work and outdoor occasions.
Connect and learn more about Bryan and Worn Brand here:
Website: https://wornbrand.com
LinkedIn: https://www.linkedin.com/in/bryanmarville/
E-mail Address: marville@wornbrand.com