Tropical MBA: Entrepreneurship & Founder Lifestyle #833 55 People Gave Our Last Event a 10/10. Here’s How We Did It [Free Checklist]
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Nov 20, 2025 In this podcast, Alex Harling, Senior Community Manager at Dynamite Circle, brings his expertise in hosting successful events. He discusses how to turn in-person gatherings into powerful marketing tools that enhance retention and brand loyalty. Alex shares key insights on defining event goals, monetization strategies, and creating an engaging atmosphere. He emphasizes the importance of participant experience over traditional sponsorship and offers practical tips for hosting memorable events. Discover how these principles can elevate any gathering!
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Events Are Exceptionally Sticky
- Events are one of the stickiest marketing and retention channels you can use for your business.
- They deliver value quickly and become a durable path for sales, word-of-mouth, and community building.
Start With Purpose And Leadership
- Define the goal, audience, and reason for gathering before doing anything else.
- Lead the group with a clear plan so attendees know why they should be there and how they’ll get value.
Create A Conveyor-Belt Experience
- Set expectations early and create a 'conveyor belt' experience from ticket purchase to event day.
- Send clear pre-event instructions so attendees don't spend time deciding logistics during the gathering.
