The GaryVee Audio Experience

Lead With Empathy | Marketing for the Now #6

Jul 18, 2020
In this insightful discussion, Jack Hollis, Group VP at Toyota, and Erica Nardini, CEO of Barstool Sports, join a powerhouse lineup including Jabari Hearn from Lyft and Nick Tran of TikTok. They dive into the essence of empathetic leadership, especially during tough times like the pandemic. Mentorship's critical role in fostering diversity is highlighted, alongside personal stories of community building through platforms like Nextdoor. The talk also touches on the evolution of e-commerce and the nostalgia-driven branding of Oreo, showcasing how to connect with consumers authentically.
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ADVICE

51/49 Relationship Rule

  • Give 51% in relationships and take 49%.
  • When talented enough to know what to do with the 49%, you win.
ANECDOTE

Jack Chats

  • During COVID, Jack Hollis started weekly "Jack Chats" to encourage Toyota dealers.
  • He focused on dealer profitability, societal responsibility, and customer experience.
INSIGHT

Barstool's COVID Pivot

  • Barstool Sports pivoted during COVID by returning to its roots: simple content creation.
  • They focused on making people laugh with limited resources, much like when the company began.
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