Marketing School - Digital Marketing and Online Marketing Tips

How to Map Out Your Marketing Funnel | Ep. #143

Dec 21, 2016

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Introduction

00:00 • 2min

How to Create a Marketing Funnel

02:15 • 3min

How to Create a Facebook Ads Funnel

05:00 • 3min

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a logical sequence that converts. Eric and Neil drop specific tools, tips, and sources that will help you map out your funnel to take it to that next level.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Map Out Your Marketing Funnel
00:35 – A marketing funnel consists of the steps a customer takes going through your website
01:13 – The possibilities are endless depending on your business type
01:30 – Most people design a website for people to buy something, but sometimes your customer is not ready to buy
01:50 – List out all the possible scenarios that someone could end up going through BEFORE actually buying your product
02:00 – Use a tool called gliffy.com and MindMeister.com
02:40 – Google “autopilot lead nurturing sequence”
- 02:54 – Autopilot increases MRR just by adjusting nurture sequence
- 03:08 – For more information, Frank Kern discusses contingencies on his Youtube channel
03:20 – Different behaviors of website visitors need to be mapped out
03:48 – Eric shares how you can lead your visitors to buy without asking
- 04:12 – There should be a logical sequence
04:35 – The marketing funnel should be never ending
05:26 – Plan out every single scenario
05:59 – You can align your funnel internally with your Facebook ads funnel
06:51 – Different traffic channels need DIFFERENT types of funnels
07:28 – That’s it for today’s episode!

3 Key Points:

Mapping out your funnel can track your visitors’ activities and help you gauge the effectivity of your campaign.
Each traffic channel draws a unique audience who may behave differently than the next channel—design your funnels according to the channel.
Find out what your customer is thinking in each step of the funnel so that you can respond accordingly.