Sweat Equity How To Charge An ABSURD Amount For Your Product
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Dec 30, 2025 Dive into the art of luxury pricing with insights from Jacques Marie Mage's sunglasses strategy. Discover the power of storytelling to create emotional connections and justify premium prices. Learn how scarcity and exclusivity can drive urgency in purchases. Explore the unique blend of cultural influences in branding. Brian and Alex highlight the importance of in-store experiences and content opportunities for showcasing craftsmanship. Lastly, they recap essential tactics for charging more through strategic marketing!
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Personal Purchase Of High-Priced Shades
- Alex describes buying $1,400 Jacques Marie Mage sunglasses and how the brand framed them as handcrafted and timeless.
- The product's manual aesthetic and storytelling made the price feel justifiable to him.
Attach Stories To Product Details
- Tell a clear origin story for every product to create emotional buy-in.
- Explain materials, process, and inspiration so customers value the product more.
Scarcity Turns Goods Into Collectibles
- Artificial scarcity makes items feel collectible and raises perceived value.
- Limited serial runs and numbered pieces create urgency and exclusivity.