Beyond 7 Figures: Build, Scale, Profit The New Rules of Rainmaking: Why Content and Authenticity Beat Cold Outreach feat. Steve Fretzin
Rainmaking isn't just about closing deals—it's about building genuine relationships and serving your industry first. In this episode of Beyond Seven Figures, Steve Fretzin shares how professionals can develop sustainable business development skills while staying authentic to their values. From surviving a devastating plane crash to becoming one of the top business development coaches for lawyers, Steve reveals why mindset, continuous learning, and adapting to AI disruption are critical for professionals who want to thrive in today's competitive landscape.
Steve Fretzin is a four-time bestselling author, host of the Be That Lawyer Podcast, and the leading business development coach for attorneys. For over 22 years, he has helped hundreds of lawyers double or triple their books of business through his Sales Free Selling approach—teaching professionals how to grow their practices authentically without feeling pushy or salesy. Steve is also a plane crash survivor whose near-death experience gave him a renewed appreciation for life and a relentless drive to serve others.
KEY TAKEAWAYS:
- Every challenge and mistake is a learning opportunity that can make you better if you approach it with a positive mindset.
- Professionals who hide from AI disruption will get hurt—those who adapt and embrace new billing models will thrive.
- Building recurring revenue with auto-debit payment systems eliminates accounts receivable headaches and creates predictable income.
- Content creation through articles, videos, and podcasts levels the playing field against competitors with bigger marketing budgets.
- Sales Free Selling means putting industry and service first, with client acquisition becoming a natural byproduct.
- Never stop learning—invest in coaches and consultants who have already achieved what you want to accomplish.
- AI is changing the buyer's journey, making expert profiles and authentic content more valuable than traditional advertising.
- You get what you want in life by helping enough other people get what they want first.
CONNECT WITH STEVE FRETZIN:
- Website: https://www.bethatlaywer.com
- LinkedIn: https://www.linkedin.com/in/stevefretzin
- YouTube: https://www.youtube.com/@SteveFretzin
- Podcast: Be That Lawyer Podcast
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