44: How to be a more strategic designer with Jared Spool

Jared Spool, a renowned UX design expert with over 40 years in the field and founder of Center Centre, speaks with hosts Anthony and Katie about the essence of strategic design. They distinguish strategy from tactics, emphasizing the need for clear strategies to enhance user experiences and align with business goals. The conversation also delves into the importance of different organizational roles in design, the impact of community engagement, and the necessity for adaptable strategies in both professional and personal life. Plus, they share a lighthearted take on vacation soap quirks!