Complementary
44: How to be a more strategic designer with Jared Spool
Oct 27, 2024
Jared Spool, a renowned UX design expert with over 40 years in the field and founder of Center Centre, speaks with hosts Anthony and Katie about the essence of strategic design. They distinguish strategy from tactics, emphasizing the need for clear strategies to enhance user experiences and align with business goals. The conversation also delves into the importance of different organizational roles in design, the impact of community engagement, and the necessity for adaptable strategies in both professional and personal life. Plus, they share a lighthearted take on vacation soap quirks!
58:27
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Quick takeaways
- Strategic design emphasizes creating high-level plans that align with business goals and enhance user satisfaction instead of just focusing on immediate tactical tasks.
- Establishing design systems not only streamlines processes and ensures consistency but also reduces inefficiencies and improves overall user experience through reusable patterns.
Deep dives
The Role of Strategy in UX Design
Strategic design involves creating a high-level plan aimed at achieving significant goals within UX design. It contrasts with tactical approaches, which focus on low-level activities to address immediate needs without considering long-term implications. For instance, without a clear strategy, designers may end up iterating on designs like various date pickers without realizing the inefficiencies being created. By prioritizing strategy, designers can ensure that their work will lead to outcomes aligned with overarching business goals and user satisfaction.
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