Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold What’s Up THIS WEEK: Reddit Ad NEWS! Bad TV! And more 😂 | Ep. 404
Sep 2, 2025
Exciting changes are afoot in the ad world with Reddit's new lead generation ads, allowing smoother conversions and better cost efficiency. Dive into the quirky realm of prediction markets where bets on celebrity engagements are the latest craze. Plus, discover the thrill of Peacock joining Amazon Prime and a guilty-pleasure TV show about plastic surgery reversals that will have you both intrigued and entertained. It's a whirlwind of marketing tips and pop culture insights!
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Use Reddit Lead-Gen To Keep Users On-Platform
- Do run Reddit lead-gen ads to capture form data inside the app instead of sending users off-platform.
- Keeping prospects on-platform typically lowers cost-per-acquisition to under $10 for non‑commerce offers.
Avoid Off-Platform Funnels For Lead Capture
- Avoid sending social traffic off-platform when collecting leads or signups because it disrupts user behavior.
- Use in-app forms to reduce friction and prevent cost-per-acquisition from skyrocketing.
Big Win On A Celebrity Engagement Bet
- Jay recounts a Polymarket bettor who turned $12,000 into $50,000 by betting on a celebrity engagement.
- He uses this story to highlight how bizarre and speculative modern prediction markets have become.