7 Figure Entrepreneur EP 117: Mass Tort Exposed! How To Scale Legal Lead Generation With John Casto
Mar 5, 2025
John Casto, a seasoned digital marketing expert, shares his transformative journey from running a gym to mastering legal lead generation. He delves into the complexities of mass torts and emphasizes the importance of quality traffic and client relationships. John also discusses the role of mentorship in mastering high-ticket sales and highlights the significance of networking in the evolving affiliate marketing landscape. Listeners gain insights on bridging the gap between e-commerce and lead generation while navigating challenges in media management.
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John Casto's Journey to Legal Lead Generation
- John Casto started with Facebook ads for his gym in 2013 and later joined Alex Hormozi's Gym Launch.
- He transitioned to e-commerce and dropshipping, then to affiliate marketing, eventually finding success with legal lead generation during the Camp Lejeune case.
Learning from Hormozi
- Working with Alex Hormozi taught John Casto valuable high-ticket sales techniques.
- Hormozi's approach focused on irresistible offers and logical conviction, rather than emotional manipulation.
E-commerce Success Story
- John Casto's successful e-commerce product was an inflatable neck pain relief device.
- He notes that health-related products often sell well due to the inherent desire for pain relief.